The DNA of a Field Marketer
There is a saying that battles are won in the trenches. For brands, battles are won at the shelf. This is the zero moment of
There is a saying that battles are won in the trenches. For brands, battles are won at the shelf. This is the zero moment of
Sampling is one of the simplest and most powerful instruments in a marketer’s toolkit. With the help of a brand rep on the ground, brands
The time of Covid 19 gave us all a quick reality check. We were forced to face up to our limitations as well as our
in Romanian has had the pleasure of devising clever campaigns for various PepsiCo brands throughout the year as a means to engage consumer and deliver