Pepsi Mixology

Mix to impress

In recent years, g7 has created and implemented over 10 branding activation campaigns for PepsiCo. Every time, the agency has gone from the idea of innovating and offering not only unique experience to consumers, but also a distinctive approach for the brand.

PepsiCo bring the mixology shows in-store

Alongside with the in-store performances, PepsiCo presented over 12 unique cocktail recipes made with PepsiCo products on, let the people to vote the favourite ones, and then invited them to taste the in-store show and, of course, the cocktails.In-store activations had place in 35 International Key Accounts spread in the largest cities of Romania, rewarding the engaged consumers with t-shirts, cocktail party kits, and one trip for two people in Amsterdam at House of Bols, offered by lucky draw.

POSM & other visibility materials designed and executed by g7: 220

The overall results

23,520 people approached, 15,993 sold products and 9,267 prizes offered.

In the most performant locations PepsiCo sold 19 products / hour. As an early result the PepsiCo sells grew up with 10% in the second week of campaign.