Started from the shop floor.
Stayed human.
Hi.
We began in 1999 with a simple belief: marketing should feel human. Nearly three decades later, that belief still drives us, helping brands connect with people in ways that matter.
Our Story
From shelves to stages, we turn everyday moments into real connections.
Founded by a team already working on the ground, in stores and with real people, we thought that field marketing could be much more than execution. We saw an untapped potential in every consumer interaction.
A product demo wasn’t just about moving samples, but finding that perfect moment when someone was genuinely curious. Merchandising wasn’t just restocking, but understanding the story behind why products moved. Brand activations weren’t just capturing time, but sparking genuine excitement.
From these humble beginnings, we’ve spent three decades proving that strategy and creativity belong everywhere consumers are. Today, we’ve evolved into a full-scale experiential agency covering thousands of locations nationwide, with integrated capabilities spanning logistics to creative.
Our core belief remains unchanged: marketing should feel conversational, not interruptive. When grounded in cultural awareness, contextual understanding, and genuine consumer empathy, we make discovering brands feel natural, human, and even exciting.
We started from the shelf. We grew into something bigger. But we never lost sight of where real connections happen.
Our Approach
Marketing through the HumanLens™
Most agencies study consumers through data and digital signals. We see them through a human lens. Every day, thousands of our people are embedded in the real world, in retail environments, on city streets, at brand activations, observing, listening, and engaging with consumers in their natural moments of choice.
This unmediated proximity reveals what screens cannot: the hesitation before a purchase, the cultural nuances that vary by neighborhood, the generational differences in how people actually interact with brands.
Our three integrated service lines, retail operations, shopper marketing, and brand experience form a continuous intelligence loop where human observations shape strategy, and strategic insights enhance every consumer interaction. Through this human lens, we see the subtle realities that make the difference between marketing that interrupts and marketing that connects. Because when you truly see people, you can create experiences that move and connect. And when you connect, you build relationships. When you build relationships, that’s when real impact happens.
Fast Facts.
A People-Centric culture
Our impact grows only if our people are growing, supported, and connected. We care about how we develop individuals, how we function as a team, and how we improve these dynamics.
Role Clarity
94%
Talent-to-Role fit:
86%
Trusting Environment
92%
Values
The stuff we care about
Our values keep alignment tight, remove friction, and give people the clarity and autonomy needed to operate at their best. They create an environment where trust is default and contribution feels natural.
Agility
Collaboration
Ownership
Curiosity
Team
Meet The Leadership
Most people in our team started in the field, as brand ambassadors, supervisors, or retail agents, learning how consumers act long before they learned how to lead.
Andreea Copaciu
Camelia Carstea
Alex Rosca
Andrei Pantea
Ioana Hojda
Ioana Laze
Laurentia Macovei
Andrei Oaie
Marinela Margarit
Selena Gubavu
Toni Gherca
Madalina Badea
Raluca Dimache
Corina Stanciu
Adrian Stanciu
Recognition
We’ve never chased trophies, but along the way, we’ve been proud to receive industry recognition that reminds us we’re on the right track.
