Turning Frozen Doubts into Hot Sales

Aviko wanted to grow its frozen potato category in a market where “frozen” gets often associated with “processed” and “processed” with “unhealthy.” The goal was simple: change perceptions and win taste buds, right in the aisle where decisions happen.

Shopper Marketing

Product Demo

FMCG

Context

While Romanians love fries, they also love making them the traditional way: freshly cut, fried in the kitchen, with the smell filling the house. Frozen potatoes were often mistaken for processed ready meals, seen as quick but compromised choices. The challenge was to bring visibility to the category, but even more, to bring trust. We needed to prove that convenience and quality can live on the same plate.

Connection Point

We knew that taste and smell are more persuasive than any campaign headline. Once people smell and taste well-prepared frozen potatoes, preconceptions can melt away. The aroma of hot fries triggers deep sensory memories, the kind linked to childhood and comfort food. We wanted to bring that emotion into the frozen food aisle, using a universal truth: good food sells itself when it’s experienced.

Solution

We turned the in-store space into a live, sensory experience. Shoppers were greeted with the unmistakable smell of freshly cooked fries, served straight from the fryer. At our branded Aviko stands in Carrefour and Auchan, our teams offered tastings, product information, and cooking demonstrations using the Philips Essential Air Fryer, showing that frozen can also mean healthy and fast.

The result was a simple but powerful moment of discovery: people realized that frozen fries can taste just as good as homemade ones, while saving time and effort. Shoppers discovered that Aviko fries can taste just as good as homemade ones, a realization that opened the door to trial, trust, and repeat purchases.

Work

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