Winter Challenge.

61% of Romanians chose the Pepsi taste.
Most likely, so do the elves.


The winter season is a challenge for every human being. And Pepsi knows how to ”throw the ball” and dare its fans with special campaigns and super fun activations. Obviously, the consumers entered the season of joy by winning cool & fresh prizes and out-of-the-box experiences designed to be shared with friends. It’s no wonder the in-store activation developed by Pepsi Romania during December was an unexpected success. The season with the biggest sells gaps for the industry was a great one for PepsiCo in 2016. By activating only 3 retailers (Carrefour, Auchan, Cora) with 82 POSM’s & other visibility materials designed and executed by g7, PepsiCo almost reached the same volume of sales the company usually register in the top season.


Regular Pepsi cans, Pepsi jumpers and Pepsi original glasses for instant prizes while the big prizes were: a city break for two persons in Switzerland, a home cinema & audio and an amazing ski dream trip for 4 persons in Austria. Sounds pretty cool, isn’t it?

The overall results

We delivered 136% of the set target and 67% more compared to the 2016 campaign. We know that our consumers’ top preference is Pepsi 2,5L, representing 19% of total sales, followed by Pepsi 0.25L, which represents 18% of total sales.