Poiana.


Objectives


Create brand awareness for Poiana
2 waves of in-store campaign with promotional mechanics
Consumer engagement
Consumer loyalty

The Solution


We engaged people in store and announce our promotional mechanics; our customers had to buy 2 Poiana chocolate tablets and to scratch a lucky card in order to find out what they won. During the 2 waves of promotion we offered enjoyable prizes such as: branded picnic blankets, backpacks, Hama headphones, printed cotton bags and Poiana chocolate tablets. We all know chocolate makes everything better so we were pleased to notice that our in-store campaign succeeded in delivering the brand’s message.

Results ( Wave 1 + Wave 2 )


We addressed over 93 000 people
We sold over 62 000 Poiana chocolate tablets
We offered over 29 000 prizes
We activated 5353 hours
Because the in-store activation went so well we increased the number of prizes

Details:


Dates of activation: June – October 2017
In 228 locations
Agency services: creation (layout for the winning stand), production (stand), brand activation
Team: 822 promoters

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