BE FIT by CSID.

Nestle Fitness

Objectives




Create brand awareness for Nestlé Cereals during BE FIT event by CSID
Consumer engagement
Consumer loyalty
Awareness influence engagement action

The Solution


On October 31, at PRO Cinema, the 3rd edition of BE FIT conference series organized by „Ce se întâmplă, Doctore?” had the theme: “Breakfast – how to be energetic in the early morning ?”. During the event, our guests had the chance to find out the right health-related information from our Nestlé Romania nutritionist: Nicoleta Tupiță. We delivered a video that contained valuable insights from our nutritionist and healthy combinations you need to take into consideration when you prepare your breakfast.

Right after the conference and the Q&A session, our guests tasted exquisite and delicious samplings with Nestlé Cereals. Our goal was to offer surprising cereal combinations and fast ways to improve your breakfast. They were highly appreciated and the guests could even mix their own idea of ”cocktail” cereal breakfast. At the end of the event, our guests took professional photos as sweet memories and also received gift bags with Nestlé goodies.

Results


We approached over 500 people
We offered over 600 samplings
We offered our guests over 500 goodies bags
We activated for 5 hours

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